Glenorchy shoppers help FightMND

Since 2020 Coles Glenorchy has raised more than $94,000 in the fight against Motor Neurone Disease (MND) and was the state’s leading fundraiser in 2023 with more than $26,000 raised for Big Freeze 9.

The team is warming up for another big fundraising campaign with Big Freeze socks and beanies available in store until 21 June with all proceeds going towards FightMND’s 2024 campaign.

The Big Freeze beanies have become a symbol of support for those living with the disease including FightMND co-founder and AFL great Neale Daniher who was diagnosed with MND in 2013.

“This is a milestone year in our fight against MND. Coles and their customers have been an enormous part of our journey but the fight is not over yet and there is still so much more to do,” Mr Daniher said.

“By pulling on your beanie or socks for Big Freeze 10 you are doing your bit and once again this year your actions will speak louder than words.

“So don’t say, do and join me as we go again in this fight to beat the beast that is MND.”

Coles chief commercial officer Anna Croft said the Big Freeze campaign had become Coles’ biggest community fundraiser.

“The FightMND cause is close to the hearts of many of our customers and team members across Australia and is an important way for Coles to support the health of Australians,” she said.

“We love seeing our customers wearing their Big Freeze Beanie in our stores while they do their shopping in the colder months.

“Our team members also get involved in the campaign by running their own Big Freeze events like ice bucket challenges in stores and local sports clubs.”

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About the Author: Simon Andrews

Simon is a passionate journalist and finds joy in uncovering and sharing locally resonant stories, immersing himself in the hearts of communities. He can often be spotted out and about sourcing grassroots news for the Hobart Observer and its sister papers.

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