SURROUNDED floor-to-ceiling by shoes, bags, scarves and jewellery, small business Heavenly Shoes & Accessories is any woman’s dream come true.
Open for just more than seven years, the store offers a wide range of unique, quirky and comfortable footwear, accessories and bags, including an orthotic-friendly selection.
Owner and operator Di Adams said the driving force behind the business was fashion and comfort at a convenient location.
“Before I started Heavenly Shoes & Accessories I worked in a ladies’ boutique and every second person who came in commented about how they had to travel into Hobart to buy shoes,” she said.
“I chose Moonah for my location because I saw a genuine need and wanted to help locals find nice, comfortable shoes without having to make the trip into town.
“I started off small and have simply grown the business from there, offering a range of brands including I Love Billy, Django & Juliette, Gamins and Allino & Zola.
“I choose these brands because I want them to be different and not something you see in all the shops – there is already so much of the same out there that I wanted to offer a more diverse range.”
Ms Adams said her store was ideally aimed at women aged 35 and older, although her selections were suitable for all ages and foot types.
“I had this clientele in mind when I first started because young women already have such a great variety to choose from,” she said.
“Older women or people with problem feet have a harder time finding shoes that suit them and are comfortable to wear, so this is the demographic I wanted to cater for.”
With her range changing seasonally, Ms Adams said it was essential to listen to customers when considering what shoes to stock.
“Being able to personally select the brands I sell is one of the best parts of running my own business, but it is vital to listen to what the customers want,” she said.
“Different styles suit different people, so it’s important to match the right person to the right shoe.
“What makes us unique is the quality of service we provide – we pride ourselves on our good product and friendly, helpful demeanour.
“With the assistance of my wonderful staff, Angie and Donna, we listen to the customer’s needs and ensure they walk away truly happy with their purchase.”
Heavenly Shoes & Accessories is located at Shop 2, Dickenson’s Arcade, Main Road, Moonah.