THE Cadbury factory will receive a $4 million funding injection boost for the purchase of new equipment.
The funding from Cadbury’s parent company, Mondelez International, has enabled the launch of two brand new, world-first additions to the Cadbury range – the Cadbury Dark Milk and Cadbury Dairy Milk Marvellous Creations Spider ranges.
Mondelez International area vice president Amanda Banfield said the fact that two brand new products could be brought to life in Tasmania was a testament to the Claremont site.
“We’ve produced delicious chocolate in Tasmania for around 95-years, so bringing these two exciting new products to Australians, using this new technology and from a manufacturing site that is just getting better and better makes us extremely proud,” she said.
“We have a $25 million annual investment fund for Claremont, which is continuing to help us improve the site, our products and to become globally competitive.”
The new technologies installed at the Cadbury factory include a standalone chocolate system, new pipes and storage tanks to manage the new chocolate, as well as a conch that balances the output of Cadbury Dairy Milk when making Cadbury Dark Milk.
The company also invested in components and infrastructure such as moulds and packaging equipment, which enabled the factory to make the new Cadbury Dairy Milk Marvellous Creations Spider range.
The official funding announcement, which took place at the Claremont site in May, also kicked off the company’s latest marketing campaign,
Adopting the tagline, “Proudly made in Tasmania”, the campaign will start to appear in supermarket aisles on shelves and displays around the country in June.
Mrs Banfield said the company’s marketing initiative celebrated the fact that Cadbury Dairy Milk blocks were made locally in Tasmania.
“We believe it is a powerful brand proposition which will only build on Tasmania’s outstanding reputation for making world-class food products,” she said.
Minister for State Growth Matthew Groom, who was treated to a tour of the site and a sneak peek at the new equipment, commended Mondelez International for investing in and promoting Tasmania.
Mr Groom congratulated the team on bringing the new product to life for all Australians to enjoy.
“This further investment by Mondelez International is a sign of the confidence businesses have in Tasmania and the new Proudly Made in Tasmania marketing campaign is a testament to the reputation Tasmania has not just locally, but globally as a food producer,” he said.
“I encourage all Australians to support businesses like Mondelez International, who continue to invest in Australian manufacturing and have had a long-standing presence in our state.”
Caption: Mondelez International area vice president Amanda Banfield right, and Minister for State Growth Matthew Groom at the Cadbury funding announcement in May.